I recently had the opportunity to shoot and composite an 'Explainer Video'. Recent web start-ups (that likely don't have any vowels in the company name :) often feature a video prominently displayed on their home page explaining exactly what it is that they do, and why it would benefit you. They're short (a couple of minutes) and sweet, and usually use a particular style to get the message across. One popular style is the 'hand drawn' look, and that's the style that was used in this spot.
It can be a very challenging method, but one that also allows for a great deal of flexibility in post-production. Each of the 'frames' were hand written on a white board, then composited in After Effects 3d space with camera moves. It involves a great deal of pre-production work to ensure that everything is going to fit where it needs to, and a lot of oversight during the shoot to make sure everything is both included and (we discovered) spelled properly :)
Click below for the spot!
It can be a very challenging method, but one that also allows for a great deal of flexibility in post-production. Each of the 'frames' were hand written on a white board, then composited in After Effects 3d space with camera moves. It involves a great deal of pre-production work to ensure that everything is going to fit where it needs to, and a lot of oversight during the shoot to make sure everything is both included and (we discovered) spelled properly :)
Click below for the spot!
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