Case Study: Semi-automated content creation for the DOOH (Digital Out of Home) digital sign industry using After Effects

After Effects is a very powerful application and is the de facto standard when it comes to motion graphic design. It also happens to be a vast program that takes years to master. Fortunately, the AE scripting language is a very powerful thing, and lends itself perfectly to automating content creation. 

If you can imagine it, it can be automated in After Effects

The screencast below demonstrates how scripting in Adobe After Effects can quickly and easily automate the creation of AE project files. It's possible to use scripting so that you can populate a project with visual, audible and text assets without knowing a thing about After Effects. The approaches illustrated are not exclusive to the demo project file: ANY After Effects template can be turned into a simple, highly-automated project. This approach is perfect when you've got a situation where you would like operators that are not highly trained to prepare a file, or if you'd like to automate the process using a consistent data stream, or if you've got a project that calls for a great deal of repetitive tasks. If you can imagine it, it can be automated in After Effects.

Check out an example tutorial featuring content designed for the Digital Out of Home (DOOH) industry below (best viewed full-screen, in HD)